A great sales kickoff (SKO) creates energy, focus and motivation to ensure your next year or quarter is a successful one and you can achieve company goals and hit sales targets.
What’s the key to running a great SKO? Turns out there are a bunch of important things to do and consider.
- THEME: Choose an engaging sales kickoff theme. Clearly define what a successful sales kickoff looks like and work that into a theme. Decide whether you’re celebrating, motivating, provoking or informing. You can do all of that, but which one is your focus? Decide what behavior you want to change with your SKO.
- SURVEY: Survey attendee salespeople ahead of time with SurveyMonkey to see what people need and want.
- AGENDA: Create a sales kickoff agenda. Align the content with both company goals and salespeople needs.
- VARIETY: Integrate presentations, trainings, and team-building. Include breakout sessions and team exercises.
- INFORM: Educate salespeople on all your products. Align the time you spend on products or services with your corporate and kickoff meeting goals.
- SUCCESS STORIES: Have top producers spend 5-10 minutes presenting a success story; you can put 7 of these into a panel, or 5 people who present, then discuss or answer questions.
- ENGAGE: Engage salespeople with workshops to get their ideas, surface obstacles and get bigger team buy-in. Gamify it by showing leaderboards for who has contributed the most in the meetings, which also holds accountable the people who are too quiet.
- ENERGY: Motivate and energize salespeople with music, enthusiasm and a great sales motivation keynote speaker.
- INTERACT: Facilitate team interaction. Include an informal mixer everyday, and if necessary, use icebreaker games to get the mixers hopping. Don’t make people sit for more than 2 hours at a time without a coffee or meal break.
- SPEAKER: For keynote speakers, hire speakers with actual sales experience- ideally with the kind of sales your company does. Super-ideally with a speaker who has done your kind of sales in your industry. But don’t get so specific about that that you can’t find talented, experience speakers with great videos.
- REFRESH: Take lots of notes or get video of the event so that you can share an executive summary “refresher” on what happened with them later. Otherwise, they may not recall a lot of good stuff!
- FEEDBACK: Get feedback from attendees on each session, ideally with forms at their tables they fill out at lunch and the day’s end.
Yes, that’s all. Go for it- you have your work cut out for you!